RSS feeds are a new method for Internet publishers to distribute their web contents in the Internet. The short, simple format of these feeds enable materials to reach busy users in a form that is easy to read and understand. The contents are usually condensed into headlines, summaries, or short articles collected and updated through a website that users can access. Users have the valuable option of subscribing only to the feeds that they want or need to get. Adsense RSS is a web advertising service that exploits this new tendency of user subscription to feeds.

In using Adsense RSS, content providers can embed targeted ads in their feeds so that they can earn from servicing their regular users. Adsense RSS works because it delivers advertisements that are noted to be relevant to most users. When users find the ads useful or interesting, they open the ads to follow the link and everyone benefits. Publishers can recover their costs of distribution via feeds, users get access to ads that fit their needs, and businesses relying on these advertisements will get visibility from a targeted pool of interested clients.

Publishers planning to incorporate the Adsense RSS are advised to provide a very good user experience to capture their audience. Their feeds must be as helpful and as informative as possible. The presence of several Adsense RSS links must not clutter the streamlined medium and must not disrupt user experience. Finally, the service should make the best contextual match between user interest and ad content in order to be effective.